Pride, William M. <br/><br/>
Marketing  concepts and strategies /  [Book :] 
William M. Pride, O.C. Ferrell. 
 - 12th ed. 
 - Boston :  Houghton Mifflin Co.,  c2003. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0618192433 
<br/><br/><label>LCCN: </label>2001133328 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.--Pride, William M.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8