Kotler, Philip. <br/><br/>
Principles of marketing  [Book /] 
philip kotler.gary armstrong,. 
 - 7th. 
 - new gercey :  Prentice Hall International,inc.,  1996. 
 - 712p. 
<br/><br/><label>ISBN: </label>0132286858 
<br/><br/><label>Subjects--Personal Names: </label><br/> marketing--Kotler, Philip.
<br/><br/><label>Dewey Class. No.: </label>658.8