Consumer Behaviour a European perspective / [Book :]
Michael Solomon, Gary Bamossy, S�ren Askegaard.
- 1st.
- New York ; London : Prentice Hall Europe, 1999.
- xviii, 589 p. : ill some col. ; 25 cm.
Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall, 1998.