Bflch , GeorgeE. <br/><br/>
Advertising and Promotion  an integrated marketing communications perspective /  [Book :] 
George E.Belch,. 
 - 6th ed. 
 - Singapora :  McGraw Hill,  2004. 
 - 779 p. ; :  ill ;  28cm. 
<br/><br/> includes index . 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0071240438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. --Communication in marketing. .
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / B A