Forceville, Ch.

Pictorial metaphor in advertising [Book /] Charles Forceville. - London ; New York : Routledge, 1996. - x, 233 p. : ill. ; 23 cm.

Includes bibliographical references (p. [223-230]) and index.

All Ages.

0415128684 0415186765

95018294


Symbolism in advertising.
Pictures--Printing.
Metaphor.
Advertising layout and typography.

HF5827 / .F67 1995

659.1