Forceville, Ch.
Pictorial metaphor in advertising [Book /]
Charles Forceville.
- London ; New York : Routledge, 1996.
- x, 233 p. : ill. ; 23 cm.
Includes bibliographical references (p. [223-230]) and index.
All Ages.
0415128684 0415186765
95018294
Symbolism in advertising.
Pictures--Printing.
Metaphor.
Advertising layout and typography.
HF5827 / .F67 1995
659.1