Kotler, Philip.

Marketing management analysis, planning, and control / [Book :] Philip Kotler. - 3d ed. --. - Englewood Cliffs, N.J. : Prentice-Hall, 1976. - xi, 529 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

All Ages.

0135579597

75020278


Marketing--Kotler, Philip.


Marketing--Gestion.
Marketing--Gestion.

HF5415.13 / .K64 1976 HF5415.13 / .K64 1976

658.8 658.8 658.8

/ K M