Guiltinan,Joseph p. Marketing management strategies and programs / [Book :] Joseph P. Guiltinan , Gorden W. Paul. - New york : McGraw - Hill inc., 1994. - 480 P ; : ill ; 23cm,. ISBN: 0070489718 Subjects--Personal Names: marketing--guiltinan,joseph p. Dewey Class. No.: 658.8 National Library of Medicine Call No.: / GM