Peter, paul J. <br/><br/>
Apreface to Marketing Management  [Book /] 
J. Paul Peter,. 
 - 8th ed. 
 - Boston :  Irwin /McGraw-Hill,  2000. 
 - 318p. ; :  ill ;  23cm. 
<br/><br/><label>ISBN: </label>0071169776 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / P A