Dwyer, Robert F.

Business marketing connecting strategy, relationships, and learning / [Book :] F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 652-660) and index.

All Ages.

0072865784


Marketing.--Dwyer, F. Robert.

658.8

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