Kotler. philip. Marketing management analysis, planning, and control / [Book :] philip kotler,. - 5th ed. - london : Prentice - Hall london., W. D. - 792 p. ; : ill ; 23 cm. ISBN: 0135580242 Subjects--Topical Terms: kotler. philip. Dewey Class. No.: 658.8 National Library of Medicine Call No.: / K P