Bearden, William O.,  1945- <br/><br/>
Marketing  principles & perspectives /  [Book :] 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - Chicago :  Irwin,  1995. 
 - xlviii, 631 p. :  col. ill., col. map ;  28 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. [584]-601) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>025611319X 
<br/><br/><label>LCCN: </label>94031421  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing--Bearden, William O.,.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / BM