Perreault, William D. Basic Marketing: A Global Managerial Approach. [Book /] William D. Perreault. - 13th ed. - new york : Irwin McGraw Hill, 1999., 1999. - 791 p. ; : ill soue col ; 28 cm. ISBN: 0256209829 Dewey Class. No.: 658.8 National Library of Medicine Call No.: / PB