Selling principles and practices / [Book :]
Richard H. Buskirk, Bruce D. Buskirk.
- 13th ed.
- New York : McGraw-Hill, c1992.
- 551p. ; 24 c.m.
- McGraw-Hill series in marketing .
Rev. ed. of: Selling / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 12th ed. c1988.