Engel,James F. Promotional strategy. managing the marketing communications process / [Book :] James F. Engel,. - 8th. - sidney : Donnelly & Sons co, 1994. - 624p. ; : ill ; 24cm. ISBN: 0256155992 Subjects--Personal Names: engel, james f. Dewey Class. No.: 658.8 National Library of Medicine Call No.: / EP