Armstrong, Gary

Marketing An introduction / [[Book] :] Gary Armstrong, Philip Kotler. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c2000. - 1 v. (various pagings) : col. ill. ; 26 cm.

Kotler's name appears first on the earlier ed.

Includes bibliographical references and indexes.

All Ages.

013012771X


Marketing.

HF5415 / .K625 2000

658.8

/ AM