Winer, Russell S.

Marketing management [Book /] Russell S. Winer. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxiv, 551 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

All Ages.

0321014219 0321046560 (pbk.)

99028523


Marketing--Management.

HF5415.13 / .W5476 2000

658.8

/ W M