Varey, Richard J.,  1955- <br/><br/>
Marketing communication  principles and practice /  [Book :] 
Richard J. Varey. 
 - London ;  New York :  Routledge,  2002. 
 - xxv, 389 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [360]-377) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>041523039X 0415230403 (pbk.) 
<br/><br/><label>LCCN: </label>2001019948 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-74362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .V37 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8'02 
<br/><br/><label>National Library of Medicine Call No.: </label>658.8'02  / VM