Cravens, David W. <br/><br/>
Strategic marketing  [Book /] 
David W. Cravens, Nigel F. Piercy. 
 - 7th ed. 
 - Boston :  McGraw-Hill Irwin,  c2003. 
 - xviii, 843 p. :  ill., maps ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0072466650 0071151613 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2002016549 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing--Cravens, David W.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2003 
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / CS