Proctor, Tony.

Strategic marketing an introduction / [Book :] Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill. ; 25 cm.

Includes bibliographical references (p. [303]-312) and index.

All Ages.

0415208114 0415208106 (hbk.)

99087270


Marketing.


Marketing--Management.

HF5415.135 / .P76 2000

658.802

658.802 / PS