Jenkins, Mark, 1959-

Advances in consumer marketing [Book /] Mark Jenkins and Simon Knox. - London : Kogan Page, 1994. - 220 p. : ill. ; 23 cm. - Cranfield management research series . - The Cranfield management research series. .

"Cranfield University School of Management".

Includes bibliographical references and index.

All Ages.

0749411279


Marketing.
Marketing research.

658.8 658.8

/ J A