Mowen , John C. . <br/><br/>
Consumer Behavior  [Book /] 
John  C. Mowen. 
 - 2nd ed. 
 - New York :  Macmillan Publishing Company,  1987. 
 - 814 p. ; :  ill ;  24 cm. 
<br/><br/><label>ISBN: </label>002946269x 
<br/><br/><label>Subjects--Personal Names: </label><br/>mowen , john c. .
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / MC