Global marketing foreign entry, local marketing & global management / [Book :]
Johny K. Johansson.
- 3rd ed.
- New York, N.Y. : McGraw-Hill/Irwin, 2003.
- xviii, 654 p. : ill. ; 28 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
All Ages.
0072471484 0071195637 (International : alk. paper)