Johansson, Johny K.

Global marketing foreign entry, local marketing & global management / [Book :] Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, 2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

All Ages.

0072471484 0071195637 (International : alk. paper)

2002023528


Export marketing.--Johansson, Johny K.


Export marketing--Management.

HF1416 / .J63 2003

658.848

/ J G