Cohen, William A.,  1937- <br/><br/>
Developing a winning marketing plan  [Book /] 
William A. Cohen. 
 - New York :  Wiley,  1987. 
 - ix, 324 p. :  ill. ;  24 cm. 
 - Wiley series on business strategy .
<br/><br/>Bibliography: p. 283. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0471845299 
<br/><br/><label>LCCN: </label>86032402  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.--Cohen, William A.,.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C54247 1987 
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / CD