Cateora, Philip R.

International marketing [Book /] Philip R. Cateora, John L. Graham. - 10th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 721 p. : ill. (som col.) ; 28 cm.

Includes bibliographical references and indexes.

All Ages.

0256259828

98021048


Export marketing.
International business enterprises.

HF1009.5 / .C35 1999

658.848

/ CI