Cravens, David W. <br/><br/>
Strategic marketing management cases  [Book /] 
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  1999. 
 - xvi, 624 p. :  ill. ;  26 cm. +  1 computer disc (3 1/2 in.). 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index of cases. 
<br/><br/> All Ages. 
<br/><br/><br/>System requirements for accompanying computer disc:  IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>LCCN: </label>98003555  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing--Cravens, David W.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6944 1999 
<br/><br/><label>Dewey Class. No.: </label>658.802