Monye.Sylvester O.

TheHandbook of international marketing communications [Book /] edited by Sylvester O. Monye. - Oxford, UK ; Malden, Mass. : Blackwell, 2000. - xv, 294 p. : ill. ; 25 cm.

Includes bibliographical references and index.

All Ages.

0631209131 0631200916 (pbk. : acid-free paper)

99032754


Communication in marketing.--Monye.Sylvester O.


Export marketing.
Marketing.
Advertising.
Communication, International.

HF5415.123 / .H36 2000

658.848