Chisnall, Peter M.
Marketing research [[Book] /]
Peter M. Chisnall.
- 6th ed.
- London ; New York : McGraw-Hill, 2001.
- xii, 475 p. : ill. ; 25 cm.+.
Includes bibliographical references and index.
All Ages.
0077097513
96038336
Marketing research.
HF5415.2 / .C48 1997
658.83
/ CM