Chisnall, Peter M.

Marketing research [[Book] /] Peter M. Chisnall. - 6th ed. - London ; New York : McGraw-Hill, 2001. - xii, 475 p. : ill. ; 25 cm.+.

Includes bibliographical references and index.

All Ages.

0077097513

96038336


Marketing research.

HF5415.2 / .C48 1997

658.83

/ CM