Malhotra, Naresh K. <br/><br/>
Marketing research  an applied orientation /  [[Book] :] 
Naresh K. Malhotra. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  1996. 
 - xxxiii, 890 p. :  ill. ;  26 cm.+. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0131257331 
<br/><br/><label>LCCN: </label>95036703  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing research.--Malhotra, Naresh K.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 1996 
<br/><br/><label>Dewey Class. No.: </label>658.83 
<br/><br/><label>National Library of Medicine Call No.: </label> / MM