bearden.william o. <br/><br/>
Marketing  principles & perspectives 2 /e /  [Book :] 
william o. bearden. 
 - boston :  mcgrw hill irwin ,  1998. 
 - 615p. ;  28cm. 
<br/><br/><label>ISBN: </label>0256218978 0071154302 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing-- bearden.william o.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / B M