malhotra naresh k. Marketing research an applied orientation / [Book :] naresh k. malhotra. - new jersey : Prentice hall intenational. inc, 1993. - 857p. ; 26cm. ISBN: 0130099864 Subjects--Personal Names: Marketing --malhotra naresh k. Dewey Class. No.: 658.83 National Library of Medicine Call No.: / M.M