Morden, Tony, 1946-

Introduction to business strategy a strategic management approach, text and cases / [Book :] Business strategy. Tony Morden. - 2nd ed. - London : McGraw-Hill, 1999. - xxiv, 636 p. : ill. ; 25 cm.

Includes bibliographical references and index.

All Ages.

0077094514


Strategic planning.
Industrial management.
Business planning.

HD30.28 / .M625 1999

658.4012 658.4012 658.4012

/ M I