Dibb , Sally. <br/><br/>
Marketing  concepts and strategies /  [Book :] 
Sally Dibb ... [et al.]. 
 - 3rd European ed. 
 - Boston ;  London :  Houghton Mifflin,  1997. 
 - xxi, 842 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0395790050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M375 1997 
<br/><br/><label>Dewey Class. No.: </label>658.5 
<br/><br/><label>National Library of Medicine Call No.: </label> / DM