Quelch, John A. <br/><br/>
Cases in advertising and promotion management  [Book /] 
John A. Quelch, Paul W. Farris. 
 - 3rd ed. 
 - Homewood, IL :  Irwin,  1991. 
 - xiii, 908 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0256096899 
<br/><br/><label>LCCN: </label>90005212  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Sales promotion--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5823  / .Q44 1991 
<br/><br/><label>Dewey Class. No.: </label>659.1 659.1 659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / QC