Barban, Arnold M. <br/><br/>
Essentials of media planning  a marketing viewpoint /  [Book :] 
Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. 
 - 3rd ed. 
 - Lincolnwood, Ill.,  :  NTC Business Books,  1993. 
 - xiii, 153 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0844235237  
<br/><br/><label>LCCN: </label>92013907  
<br/><br/><label>Subjects--Personal Names: </label><br/>Advertising media planning.--Barban, Arnold M.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .B37 1993 
<br/><br/><label>Dewey Class. No.: </label>659.111 
<br/><br/><label>National Library of Medicine Call No.: </label> / B E