Belch, George E. <br/><br/>
Advertising and promotion  an integrated marketing communications perspective /  [[Book] :] 
George E. Belch & Michael A. Belch. 
 - 5th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  2001. 
 - 795 p :  ill ;  28 cm. ;  29 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0072314451 
<br/><br/><label>LCCN: </label>00040688  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2001 
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / B A