Gupta, Anil K., 1949-

Global strategy and organization [Book /] Anil K. Gupta, Vijay Govindarajan. - 1st ed. - Hoboken, NJ : J. Wiley, 2004. - xvi, 224 p. : ill. ; 23 cm.

Includes bibliographical references (p. 197-199) and index.

Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart's global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image.

All Ages.

0471250295

2003277947


International business enterprises--Management.
Industrial management.
Organizational effectiveness.
Comparative advantage (International trade).
Globalization--Economic aspects.
Competition, International.

HD62.4 / .G864 2004

658.049

/ G G