Global strategy and organization [Book /]
Anil K. Gupta, Vijay Govindarajan.
- 1st ed.
- Hoboken, NJ : J. Wiley, 2004.
- xvi, 224 p. : ill. ; 23 cm.
Includes bibliographical references (p. 197-199) and index.
Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart's global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image.
All Ages.
0471250295
2003277947
International business enterprises--Management. Industrial management. Organizational effectiveness. Comparative advantage (International trade). Globalization--Economic aspects. Competition, International.