Daymon, Christine,  1952- <br/><br/>
Qualitative research methods in public relations and marketing communications  [Book /] 
Christine Daymon and Immy Holloway. 
 - London ;  New York :  Routledge,  2002. 
 - viii, 293 p. ; :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [275]-284) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0415222737 
<br/><br/><label>LCCN: </label>01048321  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations--Research--Methodology.<br/>Public relations--Research--Methodology.<br/>Marketing research--Methodology.<br/>Qualitative research.
<br/><br/><label>LC Class. No.: </label>HD59  / .D347 2002 
<br/><br/><label>Dewey Class. No.: </label>659.2072 
<br/><br/><label>National Library of Medicine Call No.: </label> / DQ