Melville, Ian.
Marketing in Japan [Book /]
Ian Melville.
- Oxford [England] ; Woburn, MA : Butterworth-Heinemann, 1999.
- xviii, 250 p. : ill. ; 23 cm.
Includes bibliographical references (p. [214]-243) and index.
All Ages.
0750641452
00551421
GB99-76823
Marketing--Japan.
International business enterprises--Social aspects--Japan.
Business enterprises, Foreign--Japan.
HF5415.12.J3 / M45 1999
658.89
/ MM