Greyser, Stephen A. <br/><br/>
Cases in advertising and communications management  [Book /] 
Stephen A. Greyser ; with the collaboration of Robert J. Kopp. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1992. 
 - xvii, 681 p. :  ill. ;  24 cm. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0131161385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management--Case studies.--United States<br/>Advertising--Communication systems--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>659.302 
<br/><br/><label>National Library of Medicine Call No.: </label> / GS