Arens,.William F. <br/><br/>
Contemporary Advertising  [Book /] 
William F. Arens,. 
 - 6th ed. 
 - Chicago :  Irwin,  1996. 
 - 501p.+ ; :  ill ;  28cm. 
<br/><br/><label>ISBN: </label>0256182574 
<br/><br/><label>Subjects--Topical Terms: </label><br/> advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1