Wells, William. Advertising Principles &Practcie [Book /] William Wells , jobn burnett , sandra moriarty. - 4 th ed. - London : Prentice - Hall international, inc., 1998. - 731 p. ; : ill some col. ; 28 cm. ISBN: 0137833660 Subjects--Personal Names: wells, william. Dewey Class. No.: 659.1 National Library of Medicine Call No.: / WA