Harris, Thomas L.,  1931- <br/><br/>
The Marketer's guide to public relations  how today's top companies are using the new PR to gain a competitive edge /  [Book :] 
Thomas L. Harris ; foreword by Philip Kotler. 
 - New York :  Wiley,  1991. 
 - xiv, 306 p. :  ill. ;  24 cm. 
 - Wiley series on business strategy .
<br/><br/>Includes bibliographical references (p. 298-299) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0471618853 
<br/><br/><label>LCCN: </label>90041327  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Marketing--Management.<br/>Corporate sponsorship.
<br/><br/><label>LC Class. No.: </label>HD59  / .H276 1991 
<br/><br/><label>Dewey Class. No.: </label>659.2 
<br/><br/><label>National Library of Medicine Call No.: </label> / HM