Rossiter,John R. <br/><br/>
Advertising Communication & Promotion  management  [Book /] 
John R. Rossiter. 
 - 2nd ed. 
 - Boston :  Mc  Graw Hill.,  1997. 
 - 640 p. ; :  ill ;  25cm. 
<br/><br/><label>ISBN: </label>0071146679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / R A