Rossiter, John R. <br/><br/>
Advertising communications & promotion management  [Book /] 
 Advertising communications and promotion management. 
John R. Rossiter, Larry Percy. 
 - 2nd ed. 
 - New York :  McGraw-Hill Companies,  1997. 
 - xvi, 640 p. ; :  ill. ;  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>007053943X  
<br/><br/><label>LCCN: </label>96025413  
<br/><br/><label>Subjects--Personal Names: </label><br/>Advertising.--Rossiter, John R.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5821  / .R66 1997 
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / R A