Marketing principles and practice - Adcock, Dennis; Ross, Caroline; Halborg, Al.; Financial Times Ltd. (Harlow : Financial Times/Prentice Hall, 2001)
This new edition makes extensive use of articles from the Financial Times newspaper-Pref.
Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998.
Includes bibliographical references and index.
All Ages.
Keywords: Marketing; Marketing -- Management