fitzGerald.Maureen. <br/><br/>
Marketing communications classics  an international collection of classic and contemporary papers /  [Book :] 
Maureen fitz Gerald ,and David Arnott. 
 - London :  Business Press,  2000. 
 - xx, 524 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>1861525079 
<br/><br/><label>Subjects--Personal Names: </label><br/>Communication in marketing.--fitzGerald.Maureen.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .M38 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / F M