Solomon, Michael R.

Consumer behaviour buying, having, and being / [Book :] Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato. - Canadian ed. - Scarborough, Ont. : Prentice Hall Canada, 1999 [i.e. 1998]. - xvi, 654 p. : ill. ; 26 cm.

Includes bibliographical references and index.

All Ages.

0137587074

cn 97932750


Consumer behavior--Cross-cultural studies.
Consumer behavior.
Consommateurs--Comportement.
Consommateurs--Comportement--�tudes transculturelles.

658.8342

/ SC