Kotler ,Philip. Principles of marketing [[Book] /] Philip Kotler ... [et al.]. - 3rd Canadian ed. - Scarborough, Ont. : Prentice Hall Canada, 1996. - xx, 794, [46] p. : col. ill. ; 28 cm. Canadian 2nd ed. by Gordon H.G. McDougall, Philip Kotler and Gary Armstrong. Includes bibliographical references and index. All Ages. ISBN: 0134410157 Nat. Bib. Agency Control No.: 969306164 Subjects--Personal Names: Marketing.--Kotler ,Philip. Subjects--Topical Terms: Marketing--Management.Marketing.Marketing--Gestion. Dewey Class. No.: 658.8 National Library of Medicine Call No.: / K P