Luck, David Johnston.

Marketing research [Book /] David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ : Prentice-Hall, 1987. - xvii, 683 p. : ill. ; 24 cm.

Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.

Includes bibliographical references and indexes.

All Ages.

0135578280 0135578280 : 0135578280 0135578280 :

86025255


Marketing research.

HF5415.2 / .M3555 1987

658.83 658.83 658.83