Luck, David Johnston.
Marketing research [Book /]
David J. Luck, Ronald S. Rubin.
- 7th ed.
- Englewood Cliffs, NJ : Prentice-Hall, 1987.
- xvii, 683 p. : ill. ; 24 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
All Ages.
0135578280 0135578280 : 0135578280 0135578280 :
86025255
Marketing research.
HF5415.2 / .M3555 1987
658.83 658.83 658.83