Pride , William M. <br/><br/>
Marketing  concepts and strategies /  [Book :] 
William M. Pride ... [et al.]. 
 - Canadian ed. 
 - Toronto :  Houghton Mifflin,  1998. 
 - xxix, 638 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>017607371X 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>979322553   
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.--Pride , William M.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8